As a colour obsessed person, I’m always interested in learning more about the psychology of colours, the hows and the whys of its infinite uses. That’s why I would like to share this Kissmetrics infographic with you all – ‘How do colours affect purchases?’.

For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues, and the strongest and most persuasive is color.

I find it fascinating that 85% of shoppers place colour as a primary reason for buying a particular product! This surely tells us a lot. As surface pattern designers, we’re part of a select group that is responsible for making decisions that shape the market, that help to make it possible for products to be best sellers or to stay on the shop shelves gathering dust. When designing fabulous patterns, we need to think carefully about our colour choices. They can make it or break it… Colour can’t be a second thought!

I know first hand that colour is a powerful property. If I’m out and about, browsing the internet or doing a bit of shopping, my eyes are always first drawn to my favourite shades and combinations – colourful, bright & cheery. Suddenly I have the need to own whatever that thing is. Many a time I have realised that I needed something I didn’t even know existed!

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Tell me about you, are you influenced by colour when shopping?

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