Pattern and colour on Eye Magazine's 8000 unique covers [1] | Pitter Pattern

A few posts ago I shared with you a project where Nutella used an algorithm to create 7 million unique patterns for their packaging. Today I’m sharing with you a similar project from Eye Magazine…

Eye is a London-based graphic design publication, and as such its covers are always striking and wonderfully conceived. Issue 94 (Typography special) is no exception, but it comes with a particularly original twist: 8000 unique covers.

Graphic design studio MuirMcNeil, used a technology created by HP, which involves an HP Indigo digital press and the HP Mosaic application, which is included in the HP SmartStream Designer software.

This setup enables thousands or even millions of designs to be created from a limited number of original designs (aka base patterns or seed files).

Mosaic uses a vector PDF file as input. It then generates a large number of variations by randomly transforming the file, using scaling, transposition, and rotation. The results can then be used as the variable image assets in the graphic design of VDP jobs. – Vivian Cohen-Leisorek, hp.com

In this case, the designers used their own two typefaces, TwoPoint and TwoPlus, to create 10 master vector seed files, where the letters of the word “eye” were repeated in fixed increments and in three layers.

They then set the necessary rules for the Mosaic program to work with the seed files and supply a different image file for each pass of the press, thus creating 8000 covers, each one with a unique pattern and colour palette.

Here are a few examples…


Pattern and colour on Eye Magazine's 8000 unique covers [2] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [3] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [4] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [5] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [6] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [7] | Pitter Pattern

Pattern and colour on Eye Magazine's 8000 unique covers [8] | Pitter Pattern
Images sourced from printmag.comdezeen.com

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about design and visual culture. – Eye Magazine



Visit the magazine’s website at eyemagazine.com to learn more about this fabulous publication.

And please let me know in the comments what you think about this automated way of designing… Would love to know your point of view!


I am a designer, originally from Colombia and now living permanently in Cornwall, UK. I graduated in Product Design but since then have mostly worked in graphics for print and web. A few years ago I decided to specialise in Surface Pattern Design and I'm loving it!

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